Career and Life

​

Damian Lamonte Ollie Lillard Sr. is an American professional basketball player for the Portland Trail Blazers of the National Basketball Association (NBA). He played college basketball for the Weber State Wildcats and earned third-team All-American honors in 2012. After being selected by Portland with the sixth overall pick in the 2012 NBA draft, Lillard was unanimously voted the NBA Rookie of the Year. He has received four NBA All-Star selections and is one of four players in Trail Blazers franchise history to become a four-time All-Star.

​

Lillard is a hip-hop artist and rapper. He started a social media trend called "Four Bar Friday" in which he, and anyone who chooses to participate, submits a video of themselves rapping a small verse on Instagram every Friday with the hashtag #4BarFriday. In July 2015, he released his first full length single, "Soldier in the Game", via the online music streaming site SoundCloud. On October 21, 2016, Lillard released his debut album The Letter O. On October 6, 2017, Lillard released his second album Confirmed.

​

Lillard wears the jersey number No. 0, representative for the letter 'O' and his journey in life; from Oakland, to Ogden, and now Oregon. Lillard is a Christian; he has a scripture on his left arm of Psalms 37:1-3. He completed his degree in professional sales from Weber State University in May 2015. Lillard's sister, LaNae, attended Lakeridge High School, while his brother, Houston, is an Indoor Football League quarterback. On March 29, 2018, Lillard had his first child, a son named Damian Jr.

​

In 2012, Lillard signed a multi-year sponsorship deal with Adidas. In 2014, Lillard negotiated a new contract with Adidas potentially worth $100 million over 10 years. Lillard has a signature shoe line with Adidas, the "Adidas Dame".

​

In 2017, Lillard signed a sponsorship deal with Powerade, a subsidiary of the Coca Cola Company. Lillard also has endorsement deals with Spalding, Panini, Foot Locker, JBL and Moda Health.

​

In 2019, Lillard became one of a number of NBA players to sign a contract with Hulu to promote the streaming service's new campaign of adding live sports to their repertoire. Source.

​